Articles/Reviews

Articles, Comments and Reviews

Review in ExecuNet’s
“Executive Insider Newsletter”

     “The Potato Chip Difference clearly presents the highly useful application of sound marketing strategy to the job search process, enabling job seekers to better position and differentiate themselves. Because of its clear strategic guidance, the book is particularly useful in the early stages of a job search.”

                         T. W. O’Neal,
                         Sr. Vice President, IMG

“Goodman’s The Potato Chip Difference is a valuable tool for anyone thinking about or looking for a new job. His unique contribution (as a marketing consultant) is guidance through the self-positioning process: How to recognize, evaluate, and organize your talents so as to highlight them in the mind of an employer ... and to get the job you deserve!”

                      
Akasha Ames, President
                       The Snowdon Group

Article in
Aviation Career Magazine

Review by
Dr. Randall Hansen in
 Quintessential Careers

Article in Cell-Tech
Career Clues Corner

Article in Norwalk
(Connecticut) Hour

Article in Westport
(Connecticut) Minuteman

Article in Hammond
(Indiana) Times

Preview the Preface         Preview Chapter 1

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Last updated: Monday, November 03, 2008