“The Potato Chip Difference
clearly presents the highly useful application of sound marketing strategy to the job search process, enabling job seekers to better position and differentiate themselves. Because of its clear strategic guidance, the book is particularly useful in the early stages of a job search.”
T. W. O’Neal,
Sr. Vice President, IMG
“Goodman’s The Potato Chip Difference
is a valuable tool for anyone thinking about or looking for a new job. His unique contribution (as a marketing consultant) is guidance through the self-positioning process: How to recognize, evaluate, and organize your talents so as to highlight them in the mind of an employer ... and to get the job you deserve!”
Akasha Ames, President The Snowdon Group
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