About the book

The Potato Chip Difference applies the same strategic approach to job-seeking and career planning that top management consulting firms use with major clients. And the author’s personal experience adds practical real-world examples that make this book a “must read” for everyone in the workforce today.

Packed with useful tips and case studies

Preview the Preface

Preview Chapter 1

Who should read this book

   “This is the first book I’d recommend to a job-seeker. Once the objectives and strategies are clear, the rest is easy.”

   Akasha Ames, President
   The Snowden Group

   “… The perfect strategic overview to a process that’s emotionally charged and difficult for just about everyone … Gets at the really critical issues fast.”

   John Bernardi, CFO
   Greenstone Industries, Inc.